5 Creative ways to discover the right target audience for your brand?
Before you start any business, you need to get your target audience down the path. Who do you want to serve? Who will your product/service benefit the most? Don’t worry about the rest. -Kelvin J. Donaldson The most important aspect of planning or creating a brand is discovering your target audience, I.e. the people […]
4 reasons your brand needs a quality print marketing medium.
Quality print marketing should be one of the core marketing pillars of every brand that wants to get to the peak of success. In this current digital age, many businesses concentrate their marketing only on digital and social media. Many have also saturated their target market with online advertisements and email marketing, neglecting the proven […]
5 tips for creating a successful brand verbal identity
Often times, brands and businesses focus on every other aspect of their brands like the visual identity and brand strategy but ignore the very important aspect that makes people actually understand what they are in for which is the ‘brand verbal identity’. So let’s discuss What is brand verbal identity? It is simply the […]
How effective is your business profile? (8 actionable tips)
Have you ever met someone for the first time and were so disappointed because they didn’t present themselves as they ought to. Relating this to the business world, we can say many businesses have failed to reach their target audience because of a poorly organized business profile. [aux_quote type=”intro-splitter” text_align=”left” quote_symbol=”1″ title=”title” extra_classes=””]You never […]
How to increase sales with retargeting
The concept of retargeting is not something that small business owners are often told to think about. Everyone loves to focus on bringing new customers in and assumes that a good product means a faithful customer for life. In a world where consumers are constantly targeted for every kind of product or service imaginable, it […]
How to raise brand awareness with social media
Making sure that your brand has the right amount of brand awareness can be the difference between having continuous sales and having only three customers. Given the likelihood that you want to see your brand succeed, you will need a solid strategy on how to promote brand awareness so people know who you are, what […]
Writing a great mission and vision statement
Even if your business is still relatively new and small, at the point where you are ready to talk about it to a wider audience, it is time to begin considering the infamous Mission and Vision Statements that corporations are so fond of. Having a solid understanding of your company’s mission and vision can help you […]
The importance of tone of voice and how to define it
Choosing the correct tone of voice for your brand is a decision that can drastically impact how effectively you interact with your audience. If your tone fails to match the rest of your branding, people might find your brand to be inconsistent. When someone interprets your tone of voice, you want them to clearly understand […]
How to define your target audience, and why it is important
When it comes to branding, one major consideration that must be made is the identification of your target audience. If you do not know who you are speaking to, you will not know how to say it in a way that pulls them in. If your branding is designed in a way that causes it […]
Developing an effective brand culture
Every business has a brand culture whether we are conscious of it or not. A brand’s culture refers to how members of an organization act and behave internally within themselves and externally towards customers. It is molded by shared values, beliefs and norms existing among the company’s people. When a brand’s culture is not deliberately […]
