As children mature, it is natural for them to assert their independence, seek new challenges, and try taking risks. Underage drinking is a risk that attracts many developing adolescents and teens.
The Poizon brand was conceived to offer products that are branded with a perception of independence and risk taking, but with ingredients that are healthy for the body.
Flavoured herbal tonic
What we did
Strategy, Logo Design & Brand Guideline, Packaging, Website, Copywriting.