Purpose-driven branding
From idea to an established brand
Stage 1
Discovery
Each project starts with a physical or virtual workshop involving your business stakeholders. We learn more about your brand, clarify who your target audiences are, and amplify how your products/services best benefit them.
Stage 2
Identity
With the requisite information gathered from the discovery workshop, we develop all assets your brand needs to communicate attractively and compellingly.
Audience avatar Product USPs Brand positioning statement Brand personality & tone of voice Brand & products naming Tagline creation | Logo design Colour scheme Typography Stationery & promotional items Packaging Brand guideline |
Audience avatar
Product USPs
Brand positioning statement
Brand personality & tone of voice
Brand & products naming
Tagline creation
Logo design
Colour scheme
Typography
Stationery & promotional items
Packaging
Brand guideline
Stage 3
Digital
We understand that 92% of first-time online visitors are not there to buy. We develop web and digital solutions that capture visitor contacts and nurture them until they take action.
Industry research Content writing/structuring User flow wireframes Design concept | Front & back-end development Quality assurance Launch Support |
Industry research
Content writing/structuring
User flow wireframes
Design concept
Front & back-end development
Quality assurance
Launch
Support
Stage 4
Print & Production
We design, print, and produce the communication assets needed to market your business effectively. Assets include editorials, environment branding, outdoor signs, banner ads, apparel, and more.
Deliverable research Content writing/structuring Design concept | Review Produce Deliver |
Deliverable research
Content writing/structuring
Design concept
Review
Produce
Deliver
Stage 5
Support
Branding does not end at launch. We provide retainer partnerships to ensure your business continually attracts your desired audience and communicates consistently in line with established brand identity and messaging. Either as brand managers of your communication designs, social media, and website or as supervisors for 3rd party vendors.
Vendor Management Define deliverables Engage vendor Supervise & deliver | Brand Management Define deliverables Establish process & timeline Deliver |
Vendor Management
Define deliverables
Engage vendor
Supervise & deliver
Brand Management
Define deliverables
Establish process & timeline
Deliver
